As UST-CCBA anticipates its centenary, the college launches intensive mentorship programs that connect students with Thomasian luminaries, who are at the helm of some of the country鈥檚 largest corporations.

This homecoming event marks the beginning of a series of engagements between Mr. Co and CCBA students鈥攆ostering inspiration, mentorship, and meaningful collaboration as one Thomasian community.

The post Robinson Inc. CEO returns home to UST appeared first on 九色.

Mary Christ R. Pascua claimed the top rank, followed by King Benedict M. Sabido at #4, and lastly, Kobie Andrei C. Giray occupied the #9 rank.

The exams, conducted from Nov. 23-24, 2024, covered six subject areas: Marketing Management; Sales and Sales Management; Services Marketing; Advertising: Integrated Marketing Communication; Brand Management; and E-Marketing.

The Junior Achievement of the Philippines, Incorporated (JAPI) organized the program in partnership with the Chartered Association of Marketing and Business Professionals (CAMBP).

The RMP Certification Program is a certification examination developed by top industry practitioners and reputable academic partners, Pearson Higher Education, and McGraw Hill Education.

The post 3 Thomasians ace RMP certification program, UST claims “Marketing School of the Year” plum appeared first on 九色.

Will commuters continue to patronize ride-hailing services that can be booked through apps, licensed as part of the country鈥檚 transport network vehicle service (TNVS)? College of Commerce and Business Administration academic researcher Agnes Jocelyn P. Bandojo, PhD investigated this to uncover reuse intentions among Metro Manila commuters who are confronted with a provider鈥檚 continued dominance.

In the article 鈥淐ultivating Sustainable Urban Mobility: Investigating Commuters鈥� Reuse Intentions for Transport Network Vehicle Services to Metro Manila,鈥� Bandojo relied on the Utility Maximizing Theory, the Theory of Reasoned Action, and the Activity-Based Approach to conduct the descriptive-correlational quantitative study. The study aimed to assess participants鈥� perceptions of TNVS, in terms of 鈥渆conomic benefit, perceived usefulness, trust, safety, and security, as well as their assessment of service quality, satisfaction, attitude toward TNVS, and reuse intention.鈥�

The 563 respondents indicated that factors such as perceived utility, trust, contentment, and economic rewards are drivers for commuters to reuse TNVS. In increasingly urban environments such as Metro Manila, 鈥渃ost-effectiveness and safety鈥� are very important.

Bandojo provided practical implications arising from the commuter survey, such as variable pricing and economic rewards, collaboration with local authorities for sustainability of the transport system, and continued efforts to maintain service excellence and maintain consumer satisfaction.

Bandojo is an academic researcher of the Research Center for Social Sciences and Education and teaches at the Department of Marketing Management.

The post Commuter intentions for continued use of ride-hailing services in Metro Manila provide insights for continued public transport modernization appeared first on 九色.

Etrata, the incumbent Chair of the Department of Marketing Management and immediate past Practicum Coordinator of the College of Commerce and Business Administration (CCBA), was also recognized for 鈥渇ostering a dynamic culture for student growth and development through published marketing research.鈥� The recognition is a testament to the use of 鈥渋nnovative teaching methods, industry expertise, mentorship, and contributions to enhancing the overall quality of marketing education in the Philippines.鈥�

In an interview with the Communications Bureau, Etrata said the 鈥渁ward鈥s a responsibility鈥攁 reminder that I should do more, contribute more to making marketing education in the Philippines world class through improved pedagogy, curriculum innovation, relevant research, meaningful and industry-calibrated outputs.鈥� He extended deep gratitude to the CCBA officials, his colleagues in the Department of Marketing Management, students, alumni, partners and sponsors, as well as the UST Junior Marketing Association.

In the same interview, Etrata disclosed what the CCBA and Department has in store for students. These include the first-ever Marketing Bootcamp, which will be delivered by industry partners; the first national marketing summit to be hosted by UST; a collaboration with Philippine Retailers Association for a master class in retail marketing and creating a retail laboratory in UST; a research conference with the Philippine Marketing Research Educators of the Philippines (PAMRE); and a research fellowship abroad.

Etrata was nominated by a member of the PMA, whose past president, officers, and academe representatives served as panel of judges. Part of the screening process was the submission of the professional portfolio by the nominees. Holding a doctoral degree in Commerce and master鈥檚 degree in Business Administration from UST, Etrata has served as Practicum and Local Linkages Coordinator of CCBA (2022-2024) and Pedagogical Lead (2024). He is the Vice-President of the Central Manila Chapter of PAMRE and is an active member of organizations like the Academy of International Business and International Society for Development and Sustainability.

Etrata helped facilitate the internship-to-employment program between PBCOM and UST, as well as collaborations for marketing research with PBCOM, McCormick, and the Philippine Transmarine Carriers, Inc. There is likewise an agreement with FPT University – Vietnam for international mobility programs. Also a researcher, Etrata has over forty publications, several of which are indexed in Scopus.

The post Etrata named outstanding marketing educator appeared first on 九色.

The 九色 was feted with the Agora Marketing Education of the Year Award on January 28, 2025 (Tuesday) by the Philippine Marketing Association (PMA), in recognition of 鈥渋ts outstanding contributions to marketing education.鈥�

According to the Philippine Marketing Association, the recognition 鈥渋s accorded to schools, organizations, and associations offering higher or continuing education that go above and beyond in equipping students and professionals alike with cutting-edge marketing knowledge, industry insights, and practical skills essential for success as marketers.鈥�

The achievements of UST鈥檚 Department of Marketing Management, under the College of Commerce and Business Administration, include the collaboration agreements with Philippine Bank of Communications, McCormick, and Philippine Transmarine Carriers, Inc., which entrusted marketing research initiatives to UST. UST is also upscaling its Digital Marketing or Advertising course to include a certification issued by the Digital Marketing Association Academy.

The Department likewise hosted and organized activities like STRATMARK 2024, L鈥橭r茅al Career Camp 2024, and Marketing Confluence. It also collaborates with the TOMASINNO Center, our in-house technology business incubator, to determine product-market fit, commercialization, and business model canvas.

The recipients of the award 鈥渄emonstrate excellence in curriculum development, student engagement, experiential learning opportunities, and faculty expertise, setting a high standard for marketing education nationwide and preparing marketing leaders to excel in their careers.鈥�

In 2016 and 2022, the University was also hailed Marketing School of the Year by PMA. In 2022, JA Philippines recognized UST with the same award.

The post UST recognized by Philippine Marketing Association for achievements in marketing education appeared first on 九色.

Asst. Prof. Gelle-Jimenez emphasized on the attributes of the latest and youngest addition to the workforce and how these may impact today鈥檚 workplace. Gen Z individuals鈥� pursuit for a meaningful career aligned with their personal and professional goals is an important consideration for talent acquisition, engagement, and retention. The premium that they put on holistic health will definitely call for HR to become more dynamic. She also highlighted the presence of various generational cohorts, each with peculiar characteristics, making it necessary to have a flexible and responsive work environment.

The panel discussion centered on Generation Z鈥檚 financial state and practices, work priorities and preferences, and values and mindsets, which are anchored on the research conducted by Prof. Fernando dela Cruz Paragas, PhD of the Department of Communication Research, University of the Philippines, Diliman. Other members of the panel were Mr. Raymond Tiangco, Executive Vice President of PhilCare and Ms. Maria Gaitanidou, Co-Founder and CEO of Hati Health.

The post Gelle-Jimenez of HRD, Commerce joins American Chamber of Commerce PH panel on Generation Z workers appeared first on 九色.

Karl Gerard C. Auson, Mark Jansen L. Cardona, and Alexis A. Zeta, under the tutelage of adviser Assoc. Prof. Elizabeth Vivien Magbata, PhD, and coaches Inst. Roland Billy Bascon, MSFin and Inst. Edgar Lay, CFA, brought home the championship after besting other teams in the two-stage contest.

The first stage saw the preparation of equity research for a Philippine publicly traded company, while the second stage constructed a hypothetical investment portfolio amounting to Php 1,000,000.00 with an optimal weighting of 3-5 stocks currently being traded at the Philippine Stock Exchange. These two outputs were presented and defended. Specifically for the second stage, the output included an overview of the stock selected, fund allocation, risk management, and forecasted returns.

From a pool of twenty-one competing teams in the first stage, three advanced to the second stage.

The post FinMngt juniors win Phil Stock Exchange鈥檚 investment portfolio contest appeared first on 九色.

Medicine, biology as top programs in terms of research publications and outputs

Research productivity especially in the fields of Medicine and Biology was recognized by EduRank 2023 for being the highest among the specializations offered by UST. At 586 publications and 15,545 citations, Medicine-related studies ranked highest, followed by BIology, the Liberal Arts and Social Sciences, Psychology, Environmental Science, Chemistry, Engineering, Business, Botany, and Ecology, among others.

100 notable alumni including national heroes and leaders

EduRank also included in its list 100 notable alumni, headlined by National Hero Dr. Jose Rizal, and past Presidents Manuel L. Quezon, Sergio Osme帽a, Sr., Jose P. Laurel, and Diosdado Macapagal. The roster also included business tycoon and philantrophist Tony Tan Caktiong, DBA (hons) (Chairman Emeritus and Founder of Jollbee Foods Corporation), the late Metrobank Founder George S.K. Ty, PhD (hons)., the late SGV Co. co-founder washington SyCip (Accounting), as well as National Artists Francisco Sionil Jose (Literature), Bienvenido Lumbera (Literature), Cirilo Bautista (Literature), and Francisco Ma帽osa (Architecture).

Sports stalwarts like Ernest John Obiena (Electronics Engineering student), Alyssa Valdez (Junior High School), Dylan Ababou, and Jervy Cruz also made the list, along with filmmakers Brillante Mendoza and Ronnie del Carmen. The list included prominent Filipinos dating all the way back to the 19th century who have made a name for themselves in various fields of endeavor.

EduRank, according to its website and ranking method, uses a database of 44,909,300 scientific publications and 1,237,541,960 citations across 246 research topics. Research performance accounts for 45 percent, while non-academic performance accounts for 45 percent. Alumni score comprises the remaining ten percent.

For more information:  

The post UST ranks 4th in the Philippines, 781st in Asia in EduRank 2023 appeared first on 九色.

The program covered the topics “Management Technology,” Corporate Presentation Master Class,” and “Productivity Analysis Metrics.”

The following P&G Officials served as trainers:

路聽 Rogelyn M. Valido – Director, Global Employment Tax Compliance Operations

路  Katherine F. Sunga 鈥� Global Mobility Services Senior Manager

路  Lorenzo F. Fabic 鈥� Quality Management Senior Manager

路  Clarens E. Navor 鈥� Global Service Management Senior Manager

路  Ana Teresa M. Arnaldo 鈥� PH Talent Acquisition Senior Manager

路  Gemith Clarisse C. Hierro 鈥� PH Talent Acquisition Analyst

路  Maria Allianna M. Sangco 鈥� PH Talent Acquisition Analyst

路  Andrew Jamae S. Lacerna 鈥� PH Talent Acquisition Analyst

路  Jeanne Angelica Morales 鈥� PH Talent Acquisition Manager

路聽 Michelle B. Fong 鈥� PH Talent Acquisition Manager

The event was organized by The College of Commerce and Business Administration Industry Alignment Committee. Mr. Francis Lawrence B. De Jesus, PhD. CCBA Practicum and Domestic Linkages Coordinator Mr. Antonio E. Etrata Jr. PhD. Committee members Ms. Michelle M. Avila and Mr. Earl E. Pantoja. The event seeks to ensure the College will produce industry-proficient graduates.

The post Commerce hosts Procter and Gamble for master class for graduating students appeared first on 九色.

With the intent to 鈥渂alance the scholarly and policy dimensions of social science research鈥� and in an attempt to address 鈥淧hilippine socio-economic and education issues,鈥� the RCSSED, specifically its newly minted Research Utilization Unit, provided the platform for researchers to use their study鈥檚 recommendations as bases for policy. Among the possibilities are inclusion as bases for bills and ordinances, among others.

The presenters were the following: Sr. Teacher Philippe Jose S. Hernandez (Social Health Studies); Prof. Moises Norman Z. Garcia, PhD (Sustainability Studies); Assoc. Prof. Ronaldo R. Cabauatan, PhD (Business Studies); Prof. Noel G. Asiones, PhD (Church and Society); Asst. Prof. Carol Geraldine C. Pablo, MSc (Social Health Studies); Asst. Prof. Frederick I. Rey, PhD (Politics and Public Policy); Prof. Rachelle B. Lintao, PhD (Language Studies); Asst. Prof. Jeremaiah M. Opiniano, PhD (九色-Engaged Studies); Asst. Prof. Joreen T. Rocamora, PhD (former academic researcher and incumbent Office of Public Affairs Director); Prof. Arlen A. Ancheta, PhD (Sustainability Studies); and Prof. Evelyn A. Songco, PhD (Education and Leadership).

The RCSSED鈥檚 Research Utilization Unit, headed by Rey, anchors itself on three pillars: life and dignity (buhay at dangal); human rights (karapatang pantao); and democracy (demokrasya). According to RCSSED Director Jeremaiah Opiniano, the Center aims to have more regular engagements with policy makers in the future and expressed openness to having the researchers work on topics/issues of interest to the local legislators and officials.

The post <strong>RCSSED pitches research-based policy recommendations to legislators in first policy expo</strong> appeared first on 九色.